Tackling a Silk Rug in Tampa.

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Just had a GREAT workshop yesterday at Interlink Supply of Tampa with a full classroom of cleaning and restoration professionals. They came to spend the day learning some rug cleaning and identification guidelines, and handling rugs when they are involved in floods and fires.  We also went into restoration marketing strategies and how to educate both consumers and insurance adjusters on the equipment and methods needed for handling the structural drying and contents cleaning of disaster work.

It was an energetic, and very knowledgeable group – great questions and dialogue back and forth.

And… one of the attendees brought us a “surprise” – a silk rug:

Here I am explaining the dangers of this silk rug.

Here I am explaining the dangers of this silk rug.

This particular rug had a few issues that made it an interesting case study: 1) it had been cleaned several times with a dry-compound cleaning agent which had left a great deal of residue and yellowing in the ivory; 2) it had multiple pet stains and dye bleed of the blue in these areas; and 3) this rug is a BLEEDER – it tested “not colorfast” with our hot water quick test. (View my post on dye migration for the link to the video on how to properly test for colorfast versus fugitive dyes.)

We opted to stabilize the dyes with Bridgepoint’s Dye-Loc, then used a Hydramaster Dri-master hand tool to control the amount of moisture during rinsing the shampoo and extracting , and followed up with using the Dri-Eaz Airpath to speed up the dry time significantly.

Blue is one of the most difficult colors to strip in a rug to try to correct prior damage. Our goal was to clean the rug safely, without causing additional damage to the textile. This gave us the opportunity to show how to handle a rug “bleeder” and also how to handle silk rugs in general – from cleaning to grooming.  Silk rugs tend to create more problems than wool rugs for professional cleaners, so giving them a proper good bath for cleaning often is not an option.

This was not an investment grade rug at all, but it was a good example of a commonly found silk blend rug in homes in this region. And it gave us the opportunity to talk about damage inevitably caused by pets on rugs, and some tricks of the trade to help you have success in cleaning rugs with multiple “danger” signs.

Off to Atlanta next… we’ve sold out the house (again!) – should be another fantastic group.

Thanks to Interlink for being our host, and to all of the professionals who took their day to come learn with us.

- Lisa

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Lisa in Tampa (8/4) and Atlanta (8/7)

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Next week David Brinkley and I are taking the Piranha Rugs & Restoration Road Show to Tampa (Tuesday) and Atlanta (Friday). Seats are selling like hotcakes, hush puppies, or whatever it is y’all eat down south. :)

I’ll be covering rug cleaning do’s and don’t's, the rugs to run from, how to handle rugs in floods and fires, and how to generate restoration work through your rug cleaning channels. I have more material than time, so you are guaranteed to have your brain full after we have this workshop together!

Register at Rugs & Restoration Roadshow or call us at (800) 275-2643 – I look forward to meeting you!

- Lisa

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Hitting the Road: Tampa, Atlanta, Denver, Seattle, Las Vegas and Phoenix

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I’m getting ready to hit the road as part of the “Rugs and Restoration Road Show” presented by Piranha Marketing.

This is an event that is a weaving of technical training and marketing training. You see, marketing is telling a story in a way that engages, educates, and builds TRUST in a client-company relationship.

With the restoration business, trust is a critical issue. Your pipe breaks in the middle of the night – who in the world do you trust to call?  Who will do the work right, and will treat your home as if it is their own?

I know those fears. Not only has my town been subject to two city-wide fires in the past 6 years, but we’ve all experienced a flood in our lifetimes. You are frantic, and are worried about what to do, and what will get ruined by the experience.

With floods especially, when there are investment rugs in the home – you worry what to do, or NOT do to them.

Your antique rug is flooded - what do you do?

Your antique rug is flooded - what do you do?

We, like any rug cleaning operation, get calls from our clients worried about their rugs when a flood or other damage hits. This gives us the opportunity to give sound immediate care advice, recommend a restoration company (if they do not already have one), and facilitate bringing the textiles in to remove all of the contaminants before they go back into the home.

What I am going to present at these events to the professional cleaners and restorers who attend are strategies for the proper handling of textiles from a disaster (to minimize the damage), and do’s and don’ts in the cleaning to provide the best clean possible.

I am also going to share some of the strategies I use to not only generate more insurance contents-cleaning work, but also how to document the process to not only build trust with the clients, but to make it a more enjoyable experience for the adjuster also (they work really long hours, and it helps if we can make their work a bit easier so everyone is happy).

David Brinkley will be presenting with Piranha’s Restoration Coaches a range of restoration topics on generating residential and commercial work, and how to use the right equipment and training to make securing that work even easier.

Joe Polish will be a special guest presenter in both Tampa and Atlanta, sharing the marketing systems working the best right now for his members across the US.

It is going to be a fun, hands-on, valuable day of training. I have not taught “rugs” on the road for a few years now, so I’m excited to go out and meet many of the cleaners I’ve helped by email and by phone over the years. Plus the event sponsors are covering speaking costs, so the event fee is super low at $97 – you even get lunch.  Just what you’ll learn from me will pay you back that several times over.  And in Las Vegas, with our additional sponsors, you can come to that one FREE if you are one of the first 75 to sign up.

I love to teach. I love rugs. And I love helping put things back together after a disaster. They are emotional experiences, and so when you can help make one piece of the process a real pleasure for everyone involved, you really feel like you are making a difference.

I hope you come meet me in one of the Road Show cities. I’m looking forward to it!  If you want to register, just visit www.RugsAndRestoration.com.

- Lisa

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