I’m getting ready to hit the road as part of the “Rugs and Restoration Road Show” presented by Piranha Marketing.
This is an event that is a weaving of technical training and marketing training. You see, marketing is telling a story in a way that engages, educates, and builds TRUST in a client-company relationship.
With the restoration business, trust is a critical issue. Your pipe breaks in the middle of the night – who in the world do you trust to call? Who will do the work right, and will treat your home as if it is their own?
I know those fears. Not only has my town been subject to two city-wide fires in the past 6 years, but we’ve all experienced a flood in our lifetimes. You are frantic, and are worried about what to do, and what will get ruined by the experience.
With floods especially, when there are investment rugs in the home – you worry what to do, or NOT do to them.
Your antique rug is flooded - what do you do?
We, like any rug cleaning operation, get calls from our clients worried about their rugs when a flood or other damage hits. This gives us the opportunity to give sound immediate care advice, recommend a restoration company (if they do not already have one), and facilitate bringing the textiles in to remove all of the contaminants before they go back into the home.
What I am going to present at these events to the professional cleaners and restorers who attend are strategies for the proper handling of textiles from a disaster (to minimize the damage), and do’s and don’ts in the cleaning to provide the best clean possible.
I am also going to share some of the strategies I use to not only generate more insurance contents-cleaning work, but also how to document the process to not only build trust with the clients, but to make it a more enjoyable experience for the adjuster also (they work really long hours, and it helps if we can make their work a bit easier so everyone is happy).
David Brinkley will be presenting with Piranha’s Restoration Coaches a range of restoration topics on generating residential and commercial work, and how to use the right equipment and training to make securing that work even easier.
Joe Polish will be a special guest presenter in both Tampa and Atlanta, sharing the marketing systems working the best right now for his members across the US.
It is going to be a fun, hands-on, valuable day of training. I have not taught “rugs” on the road for a few years now, so I’m excited to go out and meet many of the cleaners I’ve helped by email and by phone over the years. Plus the event sponsors are covering speaking costs, so the event fee is super low at $97 – you even get lunch. Just what you’ll learn from me will pay you back that several times over. And in Las Vegas, with our additional sponsors, you can come to that one FREE if you are one of the first 75 to sign up.
I love to teach. I love rugs. And I love helping put things back together after a disaster. They are emotional experiences, and so when you can help make one piece of the process a real pleasure for everyone involved, you really feel like you are making a difference.
I hope you come meet me in one of the Road Show cities. I’m looking forward to it! If you want to register, just visit www.RugsAndRestoration.com.
- Lisa
